S.O.L.E. Science

Our work is centered on our proprietary data stack called SOLE Science (String of Lights Effect), which enables unparalleled insights and experiences that impact consumer behaviors & guarantee business outcomes – like 6X more likely to purchase.

Play

Top 25 Most Memorable Brands

Learn more in the 2025 GMR Brand Experience Index

View Full List

S.O.L.E. Science Deep Dive

Play

GMR takes direct, in-person measurements of what brands are doing across the experiential landscape, and how effective those efforts are at driving memorability. We use data science tools and practices to map out the impact of every choice, every design element, every experiential investment. We isolate how those impacts change as you move across various brand categories and diverse audiences to advise and implement the best course for brands and partners to achieve maximum memorability for their unique value propositions.

Want the latest on all things SOLE Science
and memory making across the brand landscape?

Join Max Lenderman and Elke Jones for The Voice of Experience podcast, available on Spotify, Apple Podcasts, and everywhere else you find music and podcasts.

Listen On

Latest Episode
On Brand or Off BASE: EXAMINING JIMMY FALLON’S NEW MARKETING REALITY SHOW
Recent Episodes
EXPLORING THE WINTER GAMES: A UNIQUE OPPORTUNITY WHAT’S BEHIND 2025’S TOP 25 BRANDS 2026 FIFA WORLD CUP: CAN BRANDS TRULY PASS ON THIS OPPORTUNITY?

More episodes on Spotify or Apple Podcasts

Close
Linkedin Instagram X

© 2025 GMR MARKETING